DIGITAL PUBLICATION FOR POLITICAL ADVOCACY GROUP
Section Title
OVERVIEW
Unlock the Grid is a national, youth-led movement working to educate and mobilize young people around systemic changes needed for a more functional government. Through advocacy, education, and public-facing content, the organization creates accessible ways for younger audiences to engage with complex civic issues and participate in meaningful change.
PROJECT SUMMARY
BDC partnered with Unlock the Grid to strengthen the visual storytelling behind its digital publications and ongoing content. The project brought together editorial review, custom illustration, and social media design to create visual materials that made complex civic topics more approachable, engaging, and shareable across digital channels.
BDC developed illustrations for blog content, reviewed written materials for clarity and visual opportunities, and created supporting graphics adapted for the organization’s social media presence. The result was a more cohesive visual approach for communicating ideas across editorial and social touchpoints.
VISUAL STORYTELLING
ACCESSIBILITY
CONTENT ADAPTATION
WORDPRESS DEVELOPMENT
CUSTOM ILLUSTRATION
DIGITAL PUBLICATION DESIGN
CHALLENGE
Unlock the Grid was communicating complex ideas about government, civic systems, and political polarization to a younger audience across multiple digital channels. The content needed to be informative without becoming difficult to understand or visually overwhelming.
The organization also needed supporting visuals that could work beyond individual articles, helping its ideas translate naturally from long-form content into social media and other digital formats while maintaining a recognizable visual presence.
SOLUTION
BDC developed a content-focused visual approach that connected editorial storytelling with engaging digital design. Custom illustrations gave blog content a stronger visual identity, while editorial review helped identify opportunities to clarify information and strengthen the relationship between written and visual content.
BDC also created supporting social media graphics designed to extend each story beyond the publication itself. Together, these materials created a more cohesive content ecosystem, allowing Unlock the Grid to communicate complex ideas through a combination of writing, illustration, and visual storytelling.
DESIGN HIGHLIGHTS
A selection of supporting visuals developed throughout the project, showcasing how editorial content was translated into engaging illustrations, digital graphics, and social media assets. Each piece was designed to extend the story, reinforce key ideas, and create a cohesive visual experience across Unlock the Grid’s digital channels.
